Ideal Entertainment (IE) is an international leader in content creation and distribution in the film and music industries. IE was founded in January 2016, and publicly launched on February 2nd, 2017, at the Sony Centre For The Performing Arts in Toronto.
IE partners with leaders in innovative technology and the most iconic brands and personalities in film and music, from around the world, to bring audiences distinctive experiences. IE’s first three projects involve jointly producing the concert film "One Heart" as well as A.R. Rahman’s directorial debut "LeMusk" and "99 Songs" alongside Rahman’s production house, YM Movies.
One Heart reimagines A.R. Rahman’s North American Intimate Tour, inviting fans behind the scenes and into the mind of the world-renowned Maestro. A.R. Rahman’s directorial debut, Le Musk, is a virtual reality cinematic experience. This musically immersive, English language movie, was filmed in Rome and is being produced by Ideal Entertainment, Thenandal Studio Limited, Zilvermeer Productions and Intel.
99 Songs is a feature-length romantic musical being co-produced by A.R. Rahman’s YM Movies and Ideal Entertainment, and set to be released in Hindi and Tamil. The film’s direction and screenplay are by Vishwesh Krishnamoorthy, in his directorial debut.
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